Nike, Pepsi dominate nontraditional media exposure during Super Bowl
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Pepsi Gets New York Hyped for Super Bowl XLVIII
APCO Forum - The latest insights from APCO Worldwide's global experts.
Apple Music displaces Pepsi as Super Bowl Halftime Show sponsor
2010 VSB Media Report by Villanova School of Business - Issuu
Hive - Recent News & Activity
Online Queue
PDF) New media, branding and global sports sponsorship
Inside Pepsi's Plan for NFL Season Without the Halftime Show
Examples of successful brand - FasterCapital
Super Bowl Ads, and More Super Bowl Ads?
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
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