Live Sports Are the Next Great Battle of the Streaming Wars - The Ringer
Sports Media Rights: Current TV Deals and What's on the Horizon — TVREV
Prime Video 'Thursday Night Football' ratings - Sports Illustrated
NBC's Lions Vs. Chiefs Draws Largest NFL Audience Week 1, ABC's 'Monday Night Football' Sees Lift As Jets Lose Aaron Rodgers
's Thursday Night Football makes record-breaking debut on Prime Video - Insider Intelligence Trends, Forecasts & Statistics
NFL TV Partners Get Positive Returns on Viewership Numbers
What NFL debut on means for watching sports
How the N.F.L. Used Supercomputers to Solve Its TV Schedule Problems - The New York Times
Prime Video Preps Analytics-Rich Update Of 'Thursday Night Football' – Deadline
CTV Measurement vs. Linear TV Measurement Explained - MNTN
NFL media rights refresher: What can viewers expect? - Sports Media Watch
Thursday Night Football streaming audiences vs linear TV
Streaming services advertising in 2023: what marketers should know
Linear TV vs. OTT, Media Channels