A sports business expert's take on the Commanders' rebrand, one year later
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/cdn.vox-cdn.com/uploads/chorus_asset/file/23944474/temp_white_uni_comp.jpg "A sports business expert's take on the Commanders' rebrand, one year later")
The mishandling of the brand: The continuing failure of leadership on the business side of the Washington Commanders franchise - Hogs Haven
Washington's NFL team unveils new name as Commanders
Washington's NFL team unveils new name as Commanders
Donte Whitner doesn't see Commanders' running game working vs. 49ers – NBC Sports Washington
Ladies and Gentlemen, Your Washington Commanders
A Milestone for Black N.F.L. Hires, but Not on the Sidelines - The New York Times
Commanders owner Josh Harris focused on 'changing the culture' - ESPN
Commanders ready to create new fan experience at FedEx Field to rebuild NFL fans trust
Washington Commanders Rebrand Story
Why the Washington Commanders rebranding is too much and not enough
Washington's NFL team unveils new name as Commanders, News
The Washington Commanders rebrand costs millions, but could save the franchise
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